Run like a chain. Stay independent.
Built for independent gas stations

Run your station with speed and control.

Advantage connects POS data, fuel pricing, daily close, inventory, house accounts, and owner reports in one back office built for real store operations.

See Advantage in action
Advantage point-of-sale terminal and scanner

Works with your existing setup

Plugs into the hardware you already run

Advantage connects directly to Verifone and Gilbarco—no new equipment, no rip and replace.

Verifone Gilbarco

Run a tighter store than the chains.

One screen. No spreadsheets. No tab-switching.

Shift close

Reconcile cash, lottery, and fuel before the next shift.

2 / 3

categories matched

−$84

Shrink alerts

Flag inventory losses in real time.

Flagged loss

−$84

Newport Box −8 units

Fuel pricing

Update every pump and sign from your phone.

Regular

$3.459

Premium

$4.159

4 stations · 12s ago

Margins

Live cost and cents-per-gallon margins.

$0.21/gal

+$0.03 today

Multi-store

Every store, every shift — one screen.

Elm St 82%
Oak Ave 74%
Main Rd 41%
Pine Dr 100%

Regular unleaded

Live
Shell $3.49
BP $3.52
Citgo $3.47
Chevron $3.54
Exxon $3.50

Your price

$3.51

+$0.18/gal margin

$3.39$3.59
Push to 4 stations

Price Management

Price every pump like a CFO, not a guesser.

See every competitor's street price in real time. Know your wholesale cost to the cent. Push a new price to every island from your phone — and know exactly what it did to your margin by the end of the shift.

  • Live competitor pricing across every station in your trade area.
  • Wholesale cost tracking down to the load.
  • One-tap price push to every pump and every sign.
Learn more

Shifts

End the shift-close circus.

Cash, lottery, fuel, and drops reconciled in one flow. Every variance flagged the moment it happens. The next shift starts on time, every time — and you have a clean audit trail when you need one.

  • Guided shift close in under five minutes per clerk.
  • Automatic variance detection across every tender type.
  • Full audit trail with photos, timestamps, and clerk IDs.
Learn more

Shift close · Clerk 2 · 3:47 PM

Tender Expected Counted Status
Cash $1,240.00 $1,240.00
Lottery $860.00 $848.00 -$12
Fuel $3,412.00 $3,412.00
Drops $2,100.00 $2,100.00
Variance: −$12.00 Approve and close

Shrink alerts · This week

Marlboro Red 100s

-14 units

-$127

Red Bull 16oz

-6 units

-$42

Monster Energy 24oz

-3 units

-$18
Investigate

Inventory

Catch shrink the day it happens.

Every SKU, every movement, every margin — tracked against your POS in real time. Get an alert when a top-selling item starts bleeding cash, not when the monthly report lands three weeks too late.

  • Real-time shrink detection with SKU-level alerts.
  • Automatic reorder points tuned to each store's velocity.
  • Vendor invoice reconciliation against actual deliveries.
Learn more

What running Advantage actually changes.

Hours back, every week

Shift close, inventory, and pricing in one place — instead of five tabs, a binder, and a group text.

Shrink caught early

SKU-level alerts flag a loss the day it happens, not when the monthly report lands three weeks late.

Margin you can see

Live wholesale cost and cents-per-gallon, so every price you set is a decision instead of a guess.

Replace the stack. Run the store.

Everything you're already doing — the binder, the spreadsheet, the notepad, the group text — consolidated into one screen.

The operator's current stack

Shift-close binder
Pricing spreadsheet
Shrink guesswork
Vendor invoice folder
Group text thread
Month-end P&L PDF

On Advantage

Tonight · Station 01

Cash
$842 / $842
Lottery
$188 / $200 -$12
Fuel
1,240 gal
Margin
$0.21/gal
All shifts closed

See the store you've been trying to run.

A live demo, your numbers, 30 minutes.